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The <img> Keywords tag, also referred to as the <img> ALT attribute, is used to specify ALTernate text for an image. The <img> ALT attribute is not always visible to users visiting the web page with a web browser.

The HTML IMG ALT Attribute:

  • The <img> ALT attribute is required for all HTML/XHTML documents containing images
  • provides keywords for an image in some search engines
  • provides keywords for linking URLs in some search engines
  • provides keywords for browsers that are not able to display images and for visually impaired readers who can not see images