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The <meta> Description tag, also referred to as the metadata, defines the description of a Web page. The <meta> Description tag is not directly visible to the users visiting the Web page with a Web browser. When properly optimized, the HTML Meta Description will be used to describe your Web page in the search results and improve your click through traffic in all major search engines.

The Meta Description Tag:
  • when properly optimized, provides a description for the Web page in search results at search engines
  • provides information about a given Web page, most often to help search engines categorize them correctly
  • provides a description for the Web page when it is added to your browser's favorites or bookmarks