The <title> tag, also referred to as the <title> element, defines the title of a web page and is required in all HTML/XHTML documents. A properly optimized web page <title> can easily increase your search engine traffic exponentially.
The Title Tag Element:
- Every HTML document must include one opening <title> tag and one closing </title> tag.
- Provides a title in search results at Bing, Google, ScrubTheWeb, Yahoo! and most every other search engine
- Provides a title for the web page in the browser's title bar
- Provides a title for the web page when it is added to the browser's favorites or bookmarks